重大疫情应对中网络舆情引导机制研究——基于耗散结构的网络信息治理视角

Research on the guidance mechanism of internet public opinion in response to major epidemic:from the perspective of network information governance based on dissipative structure

重大疫情的应对本质上是对政府现代治理水平和治理能力的综合考验,网络舆情引导则是其中重要一环。在重大疫情应对中出现的网络舆情危机暴露了网络信息治理中的一些问题,传统单一、局部、末端的网络信息治理策略已经无法解决这些问题,因此,必须从方法论的角度创新网络信息治理模式,而耗散结构的网络信息治理为重大疫情中的网络舆情引导机制建设提供了一个全新的视角,它不仅关注宏观的网络舆论生态治理,而且关注微观、具体的网络信息治理策略,从而为重大疫情应对中的网络舆情引导机制建设提供方法论指引。

In essence,the response to major epidemics is a comprehensive test of the government s modern governance level and governance capacity,among which the guidance of network public opinion is an important part.The network public opinion crisis in response to major epidemic situation has exposed some problems in network information governance.The traditional single,partial and terminal network information governance strategy can not solve these problems.Therefore,we must innovate the network information governance mode from the perspective of methodology.The dissipative structure network information governance provides guidance mechanism construction of network public opinion in major epidemic situation.It not only pays attention to the macro ecological governance of network public opinion,but also to the micro and specific network information governance strategies,so as to provide methodological guidance for the construction of network public opinion guidance mechanism in response to major epidemics.