新媒体对大学生旅游目的地选择的影响--基于海南省高校的分析

Influence of New Media on College Students'Choice of Tourist Destination:A Case Study of Hainan Tropical Ocean University

近几年来互联网飞速发展,信息接收的方式也变得丰富多彩,如何利用互联网媒体进行信息的传播对各个行业都尤为重要。随着我国经济的发展以及互联网技术的普及,旅游者在对旅游目的地进行选择时更加依赖于博客、微博等互联网媒体;因此,旅游行业对运用新媒体平台进行宣传越来越重视。探讨新媒体对大学生旅游目的地选择的影响,提出新媒体平台下旅游目的地的发展要点。

In recent years,the Internet has been developing rapidly,and people's ways of receiving information have become rich and colorful.How to use the Internet media for the dissemination of information is particularly important for all industries.With the development of China's economy and the popularization of Internet technology,tourists are more dependent on blog,microblogging and other Internet media when they choose their tourist destinations.Therefore,the tourism industry attaches more and more importance to the use of new media platforms for publicity.This paper discusses the role of new media in the choice of college students'tourism destinations,and puts forward the development points of tourism destinations with the development of new media platforms.