新媒体时代的微信营销研究

Research on WeChat Marketing in the New Media Age

新媒体是利用数字技术,通过计算机网络、无线通信网、卫星等渠道,以及电脑、手机、数字电视机等终端,向用户提供信息和服务的传播手段。新媒体时代,微信营销具有营销精度强、效率高等特点,企业需要根据实际情况,注重营销平台的运作、营销模式的设计和客户服务,使得微信营销的优势最大化,促进企业线上、线下共同发展。

New media is the means of communication that uses digital technology to provide information and services to users through computer networks,wireless communication networks,satellites and other channels,as well as terminals such as computers,mobile phones and digital television sets.In the new media era,WeChat marketing has the characteristics of strong marketing accuracy and high efficiency.Enterprises need to pay attention to the operation of marketing platform,the design of marketing mode and customer service according to the actual situation,so as to maximize the advantages of WeChat marketing and promote the common development of enterprises online and offline.