高校网络育人的价值意蕴与生成逻辑——基于抖音短视频视角

The Value Implication and Logic of Network Education in Colleges and Universities——Based on the Short Video of Tik Tok

当前以抖音为代表的网络短视频在青年学生群体中广泛使用,不仅颠覆了传统的媒介形式,也给思想政治教育带来新的挑战和机遇。在认识到主流意识形态在微媒体时代的结构域弱化、青年群体在现实空间中群体性脱离、传统平台式网络思政载体发展滞后等现实困境的同时,要以开放理性的心态,正视新兴网络媒介所具有的工具价值、空间价值与内容价值,并从推动平台式网络思政向产品化网络思政转变,抓住"关键少数",培育思政网红,做好线上线下融合教育等方面发挥抖音等短视频的网络育人价值,拓展大学生思想政治教育的新阵地。

The short video of the network represented by the Tik Tok is widely used by young students,which not only subverts the traditional media form,but also brings new challenges and opportunities to ideological and political education.While recognizing the weakening of the mainstream ideology in the micro-media era,the social dilemma of youth groups in the real space,and the lag of the development of traditional platform-based network ideological and political carriers,we must face the emerging network with an open and rational attitude.The instrument has the value of tools,space value and content value,and promotes the transformation from platform-based network thinking to product-based network thinking,grasps the"key minority",cultivates the ideological and political network,and does a good job in online and offline integration education.In terms of the network education value of short video such as Tik Tok,the new position of ideological and political education for college students is expanded.