新型冠状肺炎对中国演艺产业的影响探究

The Impact of COVID-19 on China’s Performing Industry

在新型冠状肺炎疫情的冲击下,中国演艺产业作为依托于线下流量的产业,面临演出空间被迫关闭、演出活动被迫取消或延迟的困境,从国家剧院到演出公司再到独立音乐人,线下演艺活动全面停摆。为帮助演艺产业度过危机,从中央到地方政府均出台了一系列税收、稳岗补贴等相关政策予以支持,但仍有大量轻资产企业面临经营窘境,演出各产业链均将目标转移到线上活动,尝试将演出转移到直播平台等渠道,并以品牌合作等方式实现流量变现。演艺产业的线上模式此前虽已有案例,但在疫情之下迎来了爆发期,尽管存在诸多不足,但在技术手段迭代升级的环境下,未来演艺产业的线上业务布局将成为新业态。

Under the impact of the new type of coronary pneumonia,the Chinese performing arts industry,as an industry relying on offline traffic,is facing the dilemma of forced closure of performance space,forced cancellation or delay of performance activities,from the national theatres to performance companies and independent musicians.Performing arts activities will be completely suspended.In order to help the performing arts industry survive the crisis,the central and local governments have issued a series of relevant policies and support for taxation and job stabilization subsidies.However,there are still a large number of asset-light companies facing operational dilemmas.All performance industry chains have shifted their goals to online activities,try to transfer the show to channels such as live broadcast platforms,and realize traffic flow through brand cooperation and other methods.Although the online mode of the performing arts industry has previous cases,it has ushered in an outbreak under the epidemic.Despite many shortcomings,in the context of iterative upgrading of technological means,the future online business layout of the performing arts industry will become a new business format.