趋近化视阈下美德冲突性影评中的中国形象研究

A Critical Cognitive Linguistic Analysis of Conflicted Film Reviews from the Perspective of Proximization Theory

海外冲突性影评是影片对外传播过程中文化冲突的直接反馈。采用趋近化理论,以影片《流浪地球》的美德冲突性影评为例,对其进行批评认知分析,考察美德观众的话语策略及对中国形象的构建。研究发现,美德观众对影片都存在价值偏差和文化误读的问题,构建了不恰当的中国形象。美方观众运用了更多的价值趋近化策略,强调中西价值观的差异、丑化中国社会制度;德方观众则使用大量时间趋近化策略捏造中国过去的扩张行为,试图延续"中国威胁论"。

Overseas conflicted film reviews directly reflect the cultural conflict during the process of international communication of films.Based on the American and German conflicted film reviews of Chinese Science Fiction film The Wandering Earth,this study uses the proximization theory as the theoretical framework to discover the audiences’discourse strategies and national image they construct.The results show that there are value diversity and cultural misreading among the audiences.The American audiences use more axiological strategies of proximization theory to defame Chinese social system and highlight the ideology differences between China and the West.Meanwhile,the German audiences use plenty of temporal strategies of proximization theory to fabricate Chinese expansion in the past to restart the western idea of"China threat".