新媒体下如何做好企业宣传工作

How to Perform Enterprise Publicity under New Media

在新媒体时代宣传载体形式多样有利于开展企业宣传工作。从加强网络舆论引导,为企业发展营造良好氛围的角度出发,分析新媒体的特点,认为要想在新媒体下进一步做好企业宣传工作,就要正确认识新媒体,促进企业与新媒体融合;建立网络联通平台,提高报道时效性、可靠性;利用网络平台,编制企业报电子版、手机版;融合信息资源,打造新媒体专业队伍。

In the new media era,the various forms of publicity media are conducive to the promotion of enterprises.From the point of view of stepping up the guidance of network public opinion and creating a good atmosphere for the development of enterprises,this paper analyzes the characteristics of the new media,and suggests that if we want to do the publicity well under the new media,we must correctly understand the new media and promote the fusion of the enterprises and new media;establish a network connectivity platform to improve the timeliness and reliability of reporting;use the network platform to compile the electronic version or mobile version of an enterprise newspaper,so as to fuse information resources and create a new media professional team.