农村电商发展下冷链供应链存在的问题与对策研究

Research on the problems of cold chain supply chain under the development of rural e-commerce

随着农村电子商务的快速发展,众多农村地区对于电子商务的重视程度逐渐加强。不少农村地区开始采用直播带货等方式助推农村经济的发展,但由于农村地区基础设施建设以及物流建设的不完善,致使物流供应链成为阻碍农村经济发展的重要原因之一。本文重点研究在电商平台发展下,农村冷链物流存在的问题,并提出相应解决对策。

With the gradual development of rural e-commerce,many rural areas pay more and more attention to e-commerce.Many rural areas began to use such methods as live-streaming and carrying goods to drive the growth of rural economy.However,due to the imperfect infrastructure construction and logistics construction in rural areas,logistics supply chain has become one of the important reasons hindering the development of rural economy.This paper focuses on the problems existing in rural cold chain logistics under the development of e-commerce platform and puts forward corresponding solutions.