对外开放新局面下的中国国家形象构建——来自“一带一路”倡议的经验研究

The Construction of Country Image in the New Framework of China’s Openness——Empirical Evidence from the Belt and Road Initiative

本文考察了"一带一路"倡议对中国国家形象的影响。主要发现:一方面,"一带一路"倡议显著地提高了沿线国家的经济社会发展水平,包括人均生产总值、就业率等;另一方面,其对中国国家形象的影响具有异质性,对欧洲与中亚地区公民的评价有正面影响,却降低了部分低收入国家,以及南亚国家公民的评价,影响机制可能来自海外媒体宣传导致的误解和担忧。本文的结论为更好地建设"一带一路",实现经济发展与国家形象提升的双赢提供了有益的启示。

This research examines the effect of the Belt and Road Initiative on construction of country image of China. The authors have two main findings: First, the Belt and Road Initiative substantially increases other countries’ social-economic development. Second, its impact on country image is heterogeneous: it raises the country images of European and Central Asian countries and reduces the country images of some low-income countries and South Asian countries. The major channels are likely to be from overseas media’s misunderstanding and report. This research provides policy implication for improving country image in the new framework of international trade.