基于旅游数字足迹的信阳市休闲农业示范区发展潜力探析

Analysis on Development Potential of Xinyang City Leisure Agricultural Demonstration Zone Based on Tourism Digital Footprint

通过检索携程网、大众点评等旅游网站上关于信阳市休闲农业示范景区的评论及游记,采用网络文本分析法,得出信阳市休闲农业发展的特征。研究结果表明:游客对信阳市休闲农业有较高的满意度,在情感分析中,积极情绪占比达到76.22%,信阳市休闲农业发展呈现向好势头;但对负面情绪进行分析发现,信阳市休闲农业存在自然景观不足、服务设施不完善、门票价格过高、卫生条件差和交通不便利等问题。因此,提高信阳市农业生产与景观游赏的契合性,促进信阳市休闲农业的文化潜力建设,重视休闲农业从业人员服务意识培训和游客信息利用成为信阳市发展休闲农业的必经之路。

By retrieving the comments and travel notes on the demonstration scenic spots of leisure agriculture in Xinyang City on Ctrip.com,Dianping.com and other tourism websites,and using the network text analysis method,the characteristics of the development of leisure agriculture in Xinyang City are obtained.The results show that tourists have a high degree of satisfaction with leisure agriculture in Xinyang City.In the emotional analysis,the proportion of positive emotions reaches 76.22%,and the development of leisure agriculture in Xinyang City shows a good momentum.However,the analysis of negative emotions found that Xinyang City leisure agriculture has the problems of insufficient natural landscape,imperfect service facilities,high ticket prices,poor health conditions and inconvenient transportation.Therefore,the only way to develop leisure agriculture in Xinyang City is to improve the compatibility between agricultural production and landscape tourism,to promote the cultural potential construction of leisure agriculture in Xinyang City,and to pay attention to the service awareness training of leisure agriculture practitioners and the utilization of tourist information.