感知价值视角下高校图书馆阅读推广模式研究

Research on Reading Model of College Library from the Perspective of the Customer Perceived Value

感知价值是用户在行为过程中感知利得和感知利失的比较,利用感知价值理论指导阅读推广可以更好地发挥图书馆阅读引领作用。从感知价值理论出发,分析感知价值与行为倾向的正相关性,结合大学生特点,建造阅读推广感知要素,形成阅读关注点,从而构建高校图书馆阅读推广模式。文章以广西生态工程职业技术学院图书馆为例,阐述感知价值视角下阅读推广模式在高校图书馆的实践,为图书馆工作提供创新性思路。

Perceived Value is the comparison between perceived gain and perceived loss in the process of users'behaviors.The use of Perceived Value theory to guide reading promotion can better play a leading role in library reading.Starting from the theory of Perceived Value,this paper analyzes the positive correlation between perceived value and behavioral tendency,and combines the characteristics of college students to construct the perceived elements of reading promotion,so as to form the reading promotion model of college library.Taking the library of Guangxi Eco-engineering Vocational and Technical College as an example,this paper demonstrates the practical significance of reading promotion mode in college library from the perspective of Perceived Value,and provides innovative ideas for library work.