豫西百草园景区旅游发展探析

A Probe into the Tourism Development of Baicao Garden Scenic Spot in Western Henan

随着经济发展、社会进步,人们越来越注重身心健康,因此,近几年国内的生态旅游景区的数量不断增加。河南省三门峡卢氏县的豫西百草园景区就是2017年面向大众开放的中草药生态旅游示范园区。由于景区发展目标不合理、旅游产品的设计缺乏特色、旅游基础设施不完善等问题,豫西百草园景区的发展受到了限制。针对豫西百草园景区存在的问题,本文通过文献研究和实地考察等方法,立足景区发展环境,分析景区发展现状,提出健康旅游的发展目标,并从旅游资源开发、旅游产品设计以及旅游景区宣传等方面为景区发展健康旅游提出合理建议。

With economic development and social progress,people pay more and more attention to physical and mental health.Therefore,in recent years,the number of domestic eco-tourism scenic spots is increasing.The western Henan herbal garden scenic spot in Lushi County,Sanmenxia,Henan Province is a demonstration park of Chinese herbal medicine eco-tourism open to the public in 2017.Due to the unreasonable development goal,the lack of characteristics in the design of tourism products,and the imperfection of tourism infrastructure,the development of herbal garden in western Henan Province is restricted.In view of the problems existing in the BaiCaoYuan scenic spot in western Henan,based on the development environment of the scenic spot,this paper analyzes the development status of the scenic spot,puts forward the development goal of health tourism,and puts forward reasonable suggestions for the development of health tourism in the scenic area from the aspects of tourism resources development,tourism product design and scenic spot publicity.