现代物流管理创新推动电商平台发展的路径研究

Research on Modern Logistics Management Innovation Promoting the Development of E-commerce Platform

如今电商平台成为满足消费者多元消费需求的重要渠道,而现代物流网络作为支撑电商平台发展的基础,加强其研究具有重要的现实意义。以现代物流管理发展现状及特点为背景,论证创新现代物流管理对推动电商平台发展的必要性,了解电商平台发展过程中加强现代物流管理创新的困境,探索加强现代物流管理创新、推动电商平台发展的对策,以降低运输成本,提高运输效率,进而推动电商平台的发展。

Nowadays,e-commerce platforms have become an important channel to meet the diverse consumer needs of consumers,and modern logistics networks serve as the basis for supporting the development of e-commerce platforms,and it is of great practical significance to strengthen research on them.With the development status and characteristics of modern logistics management as the background,this paper demonstrates the necessity of innovative modern logistics management to promote the development of e-commerce platforms,discusses the dilemma of strengthening modern logistics management innovation in the development of e-commerce platforms,and explores countermeasures to strengthen modern logistics management innovation and promote e-commerce platforms development so as to reduce transportation costs,improve transportation efficiency,and promote the development of e-commerce platforms.