认知重构与传统村落社区旅游创新演化——以湖南张谷英村为例

Cognitive Reconstruction and the Evolution of Tourism Innovation in Traditional Village Community:A Case Study of Zhangguying Village in Hunan Province

以湖南省张谷英村为例,采用开放式问卷、深度访谈和扎根理论方法,构建旅游创新年谱,识别传统村落社区旅游创新的认知基础和认知维度,探究认知重构的影响机制。结果表明:(1)张谷英村由旅游服务创新主导向旅游体验创新主导演化。(2)客体变迁与认知主体学习驱动村民四维认知重构,并通过旅游创新主体多元化以及路径创造推动旅游创新演化。(3)传统村落家的体验将深层次化,真实性将得到重构;自组织旅游创新演化将成为传统村落旅游地演化的重要力量;社区旅游创新既是村民对家的重塑和美化,也是传统村落文化的传承和创造。

Take Zhangguying Village in Hunan Province as an example,by means of open questionnaire,in-depth interview and rooted theory,this paper constructs an annual spectrum of tourism innovation,and identifies the cognitive basis and cognitive dimension of innovation.This paper probes into the evolution mechanism of traditional village community tourism innovation under cognitive reconstruction,and the research shows that:(1)Community tourism in Zhangguying Village has experienced the evolution track from tourism service innovation to tourism experience innovation.(2)Driven by environmental changes and subject learning,villagers’four-dimensional cognition is inevitably reconstructed,and tourism innovation evolution is promoted through diversification of tourism innovation subjects and path creation.(3)Under the cognitive reconstruction,the experience of the traditional village family will be deeper,and the authenticity will be reconstructed,self-organizing tourism innovation and its innovation evolution will become an important force in the evolution of traditional village tourism places,community tourism innovation is not only the reconstruction and beautification of the home by villagers,but also the process of inheriting and creating the cultural heritage of traditional villages.