新媒体环境下高校档案宣传工作如何寻求新发展——以华中科技大学档案馆为例

How to Seek New Development of College Archives Publicity Under the New Media Environment——Taking Archives of Huazhong University of Science and Technology as an Example

在互联网技术高速发展的今天,档案宣传工作需要与新媒体深入融合。结合档案工作实际案例,从提高宣传意识、新媒体环境下档案宣传途径、工作启示等方面进行阐述,对新时代扩展档案宣传工作的思路策略进行探讨。

With the rapid development of Internet technology,archives publicity needs to be deeply integrated with new media.Combined with the actual cases of archival work,this paper probes into the thinking strategies of expanding the archives publicity work in the new era from the perspective of awareness improvement of publicity,archives publicity path under the new media environment,and work enlightenment,etc.