聚焦民族品牌汽车SUV的设计理念研究

Design Ideas Focusing on National Brand Auto SUV

目的以中国民族汽车品牌下的SUV汽车造型设计作为研究对象,通过案例分析,从造型基因、品牌意象,以及东西方汽车设计理念的视角,探究我国民族品牌汽车的设计思想。方法选取国内外行业中具有设计代表性且已取得良好市场销量的汽车案例,分析汽车个体及其家族造型的设计特点与规律,对比东西方设计理念下的典型汽车设计案例,寻找适合中国民族品牌汽车的发展方向。结果在东西方设计理念融合的大环境下,设计了一款具有东方民族意象感的汽车方案。结论归纳总结出了一套适用于中国民族品牌汽车造型设计的理念与方法,对如何提升汽车自主品牌形象、传达中国民族文化、增强本土品牌汽车市场竞争力,具有一定程度的参考价值或启示性。

To explore the design ideas of Chinese national brand cars from the perspectives of modeling genes,brand image,and eastern and western car design concepts by taking the modeling design of SUV under Chinese national car brands as the research object.Select car case with representative design and have achieved good market sale in domestic and foreign industries,analyze the design characteristics and rules of individual car and their family models.Compare the typical car design cases under the East and West design concepts to find the development direction suitable for Chinese national brand cars.In the context of the integration of eastern and western design concepts,a car solution with an imagery of the eastern nation is designed.This paper summarizes a set of ideas and methods applicable to the design of Chinese national brand car,which can be used as reference or enlightenment for how to improve the independent brand image of the car,convey the Chinese national culture,and enhance the competitiveness of the national brand car in the market.