城际物流APP界面导航设计的视觉搜索绩效研究

Visual Search Performance of Intercity Logistics APP Interface Navigation Design

目的以城际物流APP首页界面导航设计为研究对象,通过分析不同用户的视觉搜索绩效,提出最佳的导航布局方式和导航设计建议。方法基于视觉认知理论,利用眼动实验法从客观、定量的角度对用户的搜索行为进行量化分析,通过对被试在四个界面的搜索速度、搜索准确率及相关眼动测量数据的分析,探讨不同的界面导航设计对用户视觉搜索绩效的影响。结果被试在陈列馆式导航布局中获取信息的难度更大,准确率较低,搜索绩效较差;被试在宫格式的导航布局中获取信息的难度较小,准确率较高,搜索绩效较好。结论提出了城际物流APP的界面导航设计建议,导航图标较多的情况下可以采用宫格式的导航布局方式;要控制相邻导航图标之间的距离;尽量采用导航内容区域规则排布的布局方式。

This paper aims to take the home page interface navigation design of intercity logistics APP as the research object,through analyzing the visual search performance of different users,so as to propose the best navigation layout and navigation design Suggestions.Based on visual cognition theory,eye movement experiment is used to quantitatively analyze users’search behavior in the light of an objective and quantitative view.This method is to explore the influence of different interface navigation designs on users’visual search performance through the analysis of the search speed,search accuracy and related eye movement measurement data of the subjects in the four interfaces.It is more difficult for the subjects to obtain information in the gallery-style navigation layout,with lower accuracy and poor search performance.While it is less difficult for the subjects to obtain information in the palace-style navigation layout,with higher accuracy and better search performance.Suggestions on interface navigation design of intercity logistics APP are put forward.In case of more navigation icons,navigation layout in palace format can be adopted.The distance between adjacent navigation iconsshall be controlled.The layout shall use a regular configuration of navigation content areas.