中国水墨元素在文创产品设计中的应用研究

Application of Chinese Ink Wash Elements in Cultural and Creative Product Design

目的探索文创产品设计中的水墨元素特点及应用策略。方法以水墨元素的概念为中心,围绕其中的突出特点展开多样化的分析。运用水墨元素从提升文创产品的设计质量,到继承和发展优秀传统文化,总结水墨元素在文创产品设计应用方面的必要性。接着从四个方面,选取更加具体的水墨色彩、造型、构图和意蕴,通过深入分析,总结各个方面所表现出的代表性设计思路与方向。并辅以部分有着极强应用效果的设计案例,对论点展开更加深入的论证和探讨。结论水墨色彩的简约、造型的写实与写意兼具、构图的留白和特有的意蕴被不断重视并融入文创产品设计中,创作出了众多带有水墨色彩和风格的佳作,既实现了设计质量的提升和传统文化的传承,又在当代文创设计中打造了一道亮丽的风景线,应用价值极强。

This paper is to explore the characteristics and application strategies of ink wash elements in the design of cultural and creative products.This paper develops diversified Analysis by the means of centring around the concept of ink wash element and its prominent characteristics summarizes the necessity of ink wash element application in cultural and creative product design,from the application of the ink wash element for creating the quality of the product design to its application for the inheritance and development of excellent traditional culture,then selecting more specific ink wash color,modeling,composition and meaning from four aspects,summarizes the various aspects of representative design ideas and direction with in part design case that has a strong application effect of auxiliary,and discuss the argument for more in-depth in the end.The simple ink wash color,modelling of the realistic and freehand brushwork in traditional Chinese painting,the composition of white space and the unique connotation are valued continuously and are integrated into the product design to create numerous excellent work with ink wash color and style,which already achieves the design quality of ascension and the inheritance of traditional culture,and creates a beautiful scenery line in the contemporary design.The ink wash element has extremely strong application value.