论主持人的文学素养与艺术修养

On the Literary and Artistic Attainment of TV Hosts

主持属于新兴专业,随着当今社会文化产业的加速发展,主持人逐渐成为社会关注的热点。电视节目“内容为王”要求主持人必须具有较强的专业基础知识,同时具有深厚的文学素养和艺术修养。播音主持人从事文化传播职业,只有具备一定的人文素养和艺术修养,才能担当起文化传播的使命职责。

As an emerging profession,hosting has gradually attracted a lot of social attention with the rapid development of social and cultural industry.Nowadays,content matters very much in TV programs,which requires the host to be equipped with strong professional knowledge and profound literary and artistic accomplishment.Only with such ability,can a broadcasting host undertake the mission of cultural communication.