网红文化对大学生思政教育的影响及对策

Influence and Countermeasure on Internet Celebrity Culture to College Students'Ideological and Political Education

“网红文化”是互联网发展的必然产物,也必然存在二元辩证的正负影响。当代大学生是我国网民群体的主要构成,更是网红文化的核心受众群体。网红文化具有思想引导的作用,对高校思政教育存在潜在的干预作用。首先解构网红文化的“优势”,分析大学生认同和追随网红文化的机理。其次,从正面和负面两个角度深入探究网红文化对大学生思想意识的影响作用。最后,本着认同正面作用,规避负面作用的原则,给出应对网红文化影响的大学生思政教育对策。

“Internet celebrity culture”is an inevitable product of the development of the internet,and there must be the positive and negative impact of dual dialectics.Contemporary college students are not only the main component of internet users in China,but also the core audience of internet celebrity culture.Internet celebrity culture has the function of ideological guidance and has potential intervention effect on ideological and political education in colleges and universities.Firstly,this paper deconstructs the“advantages”of internet celebrity culture,and analyzes the mechanism of college students'identity and following internet celebrity culture.Secondly,this paper explores the influence of internet celebrity culture on college students'ideology from the positive and negative perspectives.Finally,in line with the principle of recognizing the positive effect and avoiding the negative effect,this paper puts forward the countermeasures of ideological and political education for college students to deal with the influence of internet celebrity culture.