网络舆论传播环境下政策议题形成的参与者分析

An Analysis of Participants in the Formation of Policy Issues in the Environment of Network Public Opinion Communication

在舆论与政策的互动过程中,一个问题引起决策者注意并提上政策议程,是政府、大众媒体、意见领袖、利益集团、公众等不同参与者的复杂交互过程。参与者如何将一个问题变成政策问题,如何推动政策议题的形成,是本文关注的核心问题。本文结合案例,通过分析不同参与者在推动政策议题形成过程中的特征和作用,为网络舆论传播环境下的政策议题形成寻找多重解释视角。

It is a complex interaction process between different participants such as the government,mass media,opinion leaders,interest groups,and the public that makes a problem arouse the attention of decision makers.How the participants turn a problem into a policy problem and promote the formation of policy agenda is the core issue of this article.In order to find an explanation perspective,we focus on the analysis of participants'characteristics and roles,combine with case analysis,to discover the role of the participants in the policy issue making during the interaction of public opinion and policy.