1Derek Thompson: For 1st Time, NYT Makes More from Readers than Ads, http:// business.theatlantic.com/2009/10/fort st-time ny t-makes-more-from-readers-than-ads.php.
2Outsell Report Shows Nearly Half of News Users Bypass Newspaper Sites in Favor of Google,http://www.businesswire.eom/portal/site /home/permalink/?ndmViewld=news view&newsI d=20100119006733&newsLang=en.
3DAVID CARR: Dialing in a Plan: The Times Installs a Meter on Its Future, http:// mediadecoder.blogs.nytimes.com/2010/01/20/diali ng -in -a -plan -the -times -installs -a -meter-on - its-f inure/.
