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视觉文化视野下图像传播的媚俗性探究

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摘要 基于米歇尔对于形象"灵魂相似性"的归纳,对图像在视觉时代从图画到形象的身份转换进行阐释,并从图像传播中信息受众"本我"的心理需求、满足"本我"的图像手段(即身体语言),以及个体意识在图像传播中的作用三个层面来探究图像传播的媚俗性显现;视觉文化时代,图像成为最重要的信息传播媒介,一方面能反映社会个体的价值取向,另一方面也能展现社会文化的层次水平;受众只有在接收形形色色的信息时保持个体意识的清醒,做出自我的甄别和理智的判断,才不会让"媚俗"之风成为图像传播的主流,才能保证积极文化氛围的社会营造。
作者 侯敏芳
出处 《传媒论坛》 2021年第4期123-124,共2页 Media Forum
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