印度茶Chaitime的品牌成长策略与缺陷

The Brand Growth Strategy and Defects of Indian Tea Chaitime

印度茶叶品牌Chaitime追求一种无需规则的舒心,其简洁的Logo设计、小而精的产品分类、简洁明快的产品包装设计,均与其品牌调性保持一致,但同时也存在着缺乏国际化视野和线上宣传的缺陷。Chaitime应采取积极姿态面对国际竞争,重视线上舆论宣传平台,积极向消费者传递品牌信息,从而在品牌竞争中处于优胜地位。

Chaitime,an Indian tea brand,pursues a comfort that does not require rules.Its simple logo design,small and precise product classification,and concise and crisp product packaging design are consistent with its brand tonality.But it also faces a lack of international vision and defects in online advertising.It should adopt a positive attitude to face international competition,pay attention to online public opinion platforms,and actively convey brand information to consumers,so as to be in a superior position in brand competition.