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美食旅游目的地意象、感知价值与旅游体验关系研究--以澳门美食旅游者为例 被引量:3

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摘要 文章旨在探讨澳门美食旅游中美食旅游目的地意象、感知价值与旅游体验之间的关系。研究采用了半结构访谈和定量研究的方法,研究结果显示三者之间互相影响,关系比较显著。结论表示美食旅游产业应该关注消费者行为,美食旅游目的地意象、感知价值与旅游体验应该被并重,这样才能抓住游客,进一步推动澳门美食旅游发展。
作者 吴家豪
出处 《中国市场》 2021年第12期26-27,共2页 China Market
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