国外啤酒旅游研究进展

Study Review of Beer Tourism Abroad

啤酒旅游作为一种新兴的特殊兴趣旅游,在国外发展十分迅速,且日益受到国外学者们的关注。在梳理国外啤酒旅游研究文献的基础上,分析了国外啤酒旅游研究的总体概况,总结了国外啤酒旅游研究的主要特点,并对未来啤酒旅游的研究进行了展望。主要结论为:国外啤酒旅游的研究内容较为广泛,且研究方法多样,但研究的深度及相关理论支撑仍显不足。今后的研究应该关注啤酒业与旅游业的结合、啤酒厂的地方文化符号挖掘、啤酒旅游者的需求、啤酒旅游的影响以及对啤酒旅游的跨学科研究等方面。

As a new type of special interest tourism,beer tourism has developed rapidly abroad,and it has increasingly attracted the attention of foreign scholars.This paper sorts out the literature of the beer tourism research published in international journals from 1997 to 2017,on this basis,analyzes the general situation of foreign beer tourism research,summarizes the main characteristics,and puts forward further research directions to provide enlightenment for the study of beer tourism at home and abroad.The main conclusion is that the research contents of beer tourism abroad are more extensive and the research methods are diverse,however,the depth of research and related theoretical support are still insufficient.Therefore,Future research should focus on the following aspects.First,the close connection between brewing and tourism industry is the basis for the effective and sustainable development of beer tourism.Second,the cultural symbols with beer related should be effectively excavated,which is the most important tourist attraction.Third,it should be paid attention to the demand of beer tourists and the impact of beer tourism on tourist destination.Last but not least,it is important to carry out interdisciplinary research and enrich the theory of beer tourism research,which involves marketing,geography,psychology etc.