国外图书馆文化创意产品开发现状及启示

The Current Situation and Enlightenment of the Development of Cultural and Creative Products in Foreign Libraries

通过分析国外图书馆在文化创意产品的产品定位策略、产品设计生产和产品运营销售方面的先进做法,梳理了国外图书馆文化创意产品的成功经验,并从注重市场需求、充实产品内涵、重视产品实用性、打通销售渠道、重视合作共赢等方面提出建议,供国内图书馆借鉴参考。

This paper analyzes the advanced practices of foreign libraries in product positioning strategy,product design and production,and product operation and sales of cultural and creative products,combs the successful experiences of foreign libraries in cultural and creative products,and puts forward the references for domestic libraries in terms of focusing on market demand,enriching product connotation,emphasizing product practicability,opening up sales channels,and paying attention to win-win cooperation.