大学生森林公园低碳旅游行为意向研究

A Study on the Behavioral Intention of Low-CarbonTourism of College students in Forest Park

将计划行为理论应用到低碳旅游中,对赴武夷山国家森林公园旅游的265名大学生展开调查,应用结构方程构建大学生森林公园低碳旅游行为意向模型,设计调查问卷,通过SPSS和AMOS软件对数据进行统计分析,结果表明:大学生知觉行为控制、态度、主观规范对其低碳旅游行为意向有显著正向影响,其中知觉行为控制影响力最高。

This study applies the planned behavior theory to low-carbon tourism,investigates 265 college students traveling to Wuyishan National Forest Park,uses structural equations to construct a low-carbon tourism behavior intention model for college students in forest parks,designs questionnaires,and uses SPSS and AMOS software Statistical analysis of the data shows that college students'perceptual behavior control,attitudes,and subjective norms have a significant positive impact on their low-carbon tourism behavior intentions,of which perceptual behavior control has the highest influence.