摘要
将计划行为理论应用到低碳旅游中,对赴武夷山国家森林公园旅游的265名大学生展开调查,应用结构方程构建大学生森林公园低碳旅游行为意向模型,设计调查问卷,通过SPSS和AMOS软件对数据进行统计分析,结果表明:大学生知觉行为控制、态度、主观规范对其低碳旅游行为意向有显著正向影响,其中知觉行为控制影响力最高。
This study applies the planned behavior theory to low-carbon tourism,investigates 265 college students traveling to Wuyishan National Forest Park,uses structural equations to construct a low-carbon tourism behavior intention model for college students in forest parks,designs questionnaires,and uses SPSS and AMOS software Statistical analysis of the data shows that college students'perceptual behavior control,attitudes,and subjective norms have a significant positive impact on their low-carbon tourism behavior intentions,of which perceptual behavior control has the highest influence.
作者
张庆
孙华贞
梅麒麒
ZHANG Qing;SUN Huazhen;MEI Qiqi(School of Tourism Management,Wuyi University,Wuyishan,Fujian,354300,China;School of Education,Mahasarakham University,Mahasarakham,Mahasarakham,44000,Thailand)
出处
《牡丹江师范学院学报(社会科学版)》
2021年第2期17-28,共12页
Journal of Mudanjiang Normal University(Social Sciences Edition)
基金
福建省社科研究基地重大项目(FJ2017JDZ027)。
关键词
大学生
低碳旅游
计划行为理论
国家森林公园
college students
low-carbon tourism
theory of planned behavior
national Forest Park