数字经济中基于察觉-动机-能力模型的创新扩散机制

Innovation Diffusion Mechanism Based on Awareness-Motivation-Capability Model in Digital Economy

数字经济时代下,创新扩散的模式和机制正随着经济环境的变化发生重大变化。鉴于此,本文对数字经济中的创新归纳出信息数字化、组织网络化、用户参与化等特征,基于察觉-动机-能力分析模型对创新的扩散机制进行过程建模,并基于多智能体仿真分析创新扩散。仿真结果表明,随着信息数字化的发展,创新扩散的网络分布不均匀性增加,引起信息资源高效配置和创新扩散的快速迭代;组织网络化带来产业组织在多个层面的集聚,拉近了企业之间的创新距离;用户参与化使得消费者成为创新的贡献者,增加了创新参与者的数量,企业也因此能够更为精确地捕捉用户需求。数字创新中的三种效应共同作用,改善了技术扩散的速率和规模。

In the era of digital economy,the diffusion mode and mechanism of innovation technology are undergoing dramatic changes.Hence,this paper formalizes the characteristics of Information digitization,Organization networking,and User engagement in the innovation of digital economy,and analyzes the diffusion process of innovation based on the A wareness-Motivation-Capability(AMC) model,using the Agent-Based modeling to simulate the process.The experimental results show that with the development of information digitization,the unbalance of the innovation diffusion among firm network has increased,which has caused the efficient allocation of information resources and the rapid iteration of innovation;organizational networking enforces the aggregation of industrial organizations at multiple levels,and drives enterprises closer in terms of innovation;user engagement enables consumers to become contributors to innovation,increases the number of innovation participants, thus enforcing companies to more accurately capture user needs.These three effects work together to improve the technology diffusion rate and its scale.