体验经济视角下少数民族非物质文化遗产数字化传播策略探究

A Research on the Digital Communication Strategy of Minority Intangible Cultural Heritage from the Perspective of Experience Economy

当前文化传播日益数字化,使得少数民族非物质文化遗产的传播面临着前所未有的机遇和挑战。体验经济是以服务为舞台、以商品为道具、以消费者为中心的经济活动,其相关理论可对少数民族非物质文化遗产保护产生一定积极启示。为此,本文研究了体验经济视角下少数民族非物质文化遗产数字化传播策略,分析了少数民族非物质文化遗产的传播现状,研究运用数字化手段保护少数民族非物质文化遗产的目的与效益,总结出非遗数字化保护存在的问题,在此基础上提出体验经济视角下少数民族非物质文化遗产的数字化传播对策,以期为少数民族非物质文化遗产的数字传播提供一定帮助。

At present,the dissemination of the intangible cultural heritage of ethnic minorities is facing unprecedented opportunities and challenges.Experience economy is an economic activity that takes consumers as the stage,goods as props and consumers as the center,which has enlightenment for the protection of intangible cultural heritage in the following aspects.From the perspective of experience economy,this paper studies the present situation of intangible cultural heritage of ethnic minorities,the purposes and benefits of using digital means to protect the intangible cultural heritage of ethnic minorities,the problems existing in the digital protection of intangible cultural heritage,and finally,digital communication strategies.