基于新媒体技术视角的冼夫人文化传播

Mrs.Xian s cultural communication from the perspective of new media technology

随着信息技术的兴起,新媒体宣传和推广成为时下文化符号群体生存的不二法则。冼夫人作为一种文化符号一直以来被多数人所追捧,但传统语境下的冼夫人文化在传播策略上逐渐与当前人们的阅读习惯、信仰形式、传播行为出现脱节。地方政府应利用新媒体技术加快冼夫人文化传播的速度、扩大冼夫人文化的影响力度,使其更好地走向大众化、民俗化,实现更多的人群覆盖。

With the rise of information technology,new media publicity and promotion has become the only rule for the survival of cultural symbols.Although,Lady Xian has been pursued by most people for a long time in the traditional context,the communication strategies of Lady Xian s culture have gradually become disconnected from people s reading habits,belief forms and communication behaviors.Local government should use new media information technology to speed up the spread of Lady Xian s culture,expand the influence of Lady Xian s culture,make it more popular and folkloristic,and achieve more population coverage.