新冠肺炎疫情事件信息传播主体特征分析方法及模型——以“钻石公主号邮轮”事件为例

Research on the Characteristics of the Participants of Information Dissemination during the COVID-19 Pandemic—A Case Study of“Diamond Princess”

新冠肺炎疫情被世界卫生组织(World Health Organization,WHO)定为国际关注的突发公共卫生事件(public health emergency of international concern,PHEIC),并受到全球的广泛关注,引发了全球社交媒体平台大量信息的传播。本文对突发公共卫生事件中信息传播主体特征进行分析,是政府舆情监管和引导部门在此次疫情互联网舆情引导及网络生态治理中关注的重要问题。本文构建了新冠肺炎事件信息传播主体的特征分析方法和传播主体特征分析过程的模型,结合新浪微博平台“钻石公主号”邮轮事件为全球疫情期间的典型话题,进行信息传播主体参与时间、信息传播主体影响力和信息传播主体发布内容特征的分析。研究结果发现,不同信息传播主体在参与时间上存在明显差异。网络官媒主体的总体影响力最高,且传播主体的影响力随时间动态变化;网络官媒和自媒传播内容主题鲜明,普通网民关注内容类型多、差异大。

COVID-19 has been designated by the World Health Organization(WHO) as a public health emergency of international concern(PHEIC). It has received widespread global attention, triggering the dissemination of a large amount of information on global social media platforms. The analysis of the characteristics of the main body of information dissemination in public health emergencies is an important issue. As such, the government supervision and guidance departments consider this issue in the Internet public opinion guidance and network ecological governance of the pandemic. We conducted the characteristic analysis method and the analysis model of the participants during the COVID-19 pandemic, and combined the results with the typical topic of"Diamond Princess"during the global pandemic on the Sina Weibo platform.In doing so, we performed an analysis of the participation time, influence, and features of the content of the participants.The results showed that there are obvious differences in the participation time of different subjects;the overall influence of online official media is the strongest, and the influence of the subjects changes dynamically with time. Further, the content of online official media and self-media is clear, and the content types that ordinary netizens consider are numerous and varied.