习近平话语体系对外传播策略研究

Research on External Communication Strategy of Xi Jinping′s Discourse System

习近平话语体系对外传播策略可以借鉴“五W”模式来进行分析。传播者策略就是要造就一支规模宏大、政治坚定、业务精湛、作风优良、党和人民放心的外宣工作队伍。受众策略就是要了解受众、细分受众、培育受众。信源策略就是要使内容科学化、形式多样化。媒介策略就是要整合传播媒介:坚持以大众传媒为主阵地、新媒介为努力方向、全媒介为最终结果。效果策略就是要科学设置议程、唤醒沉默的螺旋、填平知识鸿沟。

The external communication strategy of Xi Jinping′s discourse system can be analyzed by referring to the“Five-W”model.The communicator′s strategy is to create a large-scale external propaganda team,which is politically determined with skilled business,excellent work style and trust of the Party and people.The audience strategy is to understand the audience,segment the audience,and cultivate the audience.The source strategy is to make the content scientific and diversified.The media strategy is to integrate the media:adhering to the mass media as the main position,the new media as the direction of pursuit,and all media as the final result.The effect strategy is to set the agenda scientifically,awaken the spiral of silence,and bridge the knowledge gap.