“抖音”在高校思想政治教育中的应用

Application of “Tik Tok” in Ideological and Political Education in Colleges and Universities

“抖音”作为一种全新的载体,适应了高校思想政治教育载体创新的内在要求。“抖音”集人气飙升、功能强大、互动性强、精准定位等优势于一体,积极推动了高校思想政治教育的创新。目前“抖音”在高校思想政治教育中的应用还存在缺乏创新精神、缺乏优质题材、缺乏顶层设计、缺乏质量监管等突出问题。面对突出问题,提出注重内容创作,完善“抖音”在高校思想政治教育中的应用规划设计,加强对“抖音”发布内容的质量监管,积极引导学生养成良好的媒介素养等对策。

As a brand-new carrier,“Tik Tok”has adapted to the inherent requirement of the innovation of the carrier of ideological and political education in colleges and universities.“Tik Tok”has a strong popularity,strong function,strong interaction,precise positioning and other advantages,which has actively promoted the innovation of ideological and political education in colleges and universities.At present,the application of“Tik Tok”in the ideological and political education in colleges and universities still lacks the spirit of innovation,high-quality subject matter,lack of top-level design,quality supervision and other outstanding problems.Targeting such outstanding problems,colleges and universities should pay attention to content creation,improve the planning and design of applying“Tik Tok”in ideological and political education in colleges and universities,strengthen the quality supervision of the content of“Tik Tok”release,and actively guide students to develop good media literacy.