花艺市场消费需求调查报告——以南京和苏州两地为例

Flowery Market Consumption Demand Survey Report-Taking Nanjing and Suzhou as Examples

插花花艺培训市场是在经济社会不断发展、物质生活条件不断改善和人们对插花花艺爱好与需求不断提升的基础上形成和发展的,随着消费升级,我国花艺市场消费结构呈现出新的变化,从此前的节日型逐渐向日常消费转变,以南京苏州两地调查情况目前花艺培训市场的现状,指出存在的问题,并提出解决问题的建议和对策。

The flower arrangement training market is formed and developed on the basis of the continuous development of econ⁃omy and society,the continuous improvement of material living conditions and the increasing interest and demand for flower ar⁃rangement.With the upgrading of consumption,the consumption structure of flower arrangement market in China has changed from holiday pattern to daily consumption.