摘要
快乐补给箱是指在大学生日常生活环境中安装的一款自动售货机,可在宿舍、图书馆、操场等多个场所安装。主要是为大学生提供方便,解决大家特殊情况购物困难问题。文章主要从内容、营销方式和发展前景等方面对大学生快乐补给箱项目进行研究设计。希望通过研究可以对快乐补给箱项目在高校进一步推广使用起到一定作用。
“Happy supply box”refers to a vending machine installed in college for students'daily life,which can be divided into dormitory,library,playground and other installation forms.It is mainly to provide convenience for college students and solve the problem of shopping difficulties under special circumstances.This paper mainly researches and designs the college students“happy supply box”project from the content,marketing methods and development prospects.Hope that this study can play a role in the promotion of“happy supply box”project in colleges and universities.
作者
温晓虎
刘帝
王少金
李威
Wen Xiaohu;Liu Di;Wang Shaojin;Li Wei(School of Economics and Management,Qiqihar University,Qiqihar Heilongjiang 161000)
出处
《山东纺织经济》
2021年第2期34-37,共4页
Shandong Textile Economy
基金
2020年黑龙江省省级大学生创新创业训练计划快乐补给箱项目公司(202010232491)。
关键词
快乐补给箱
零售业
营销推广
大数据
“happy supply box”
retail industry
marketing promotion
big data
