高校移动图书馆流失用户画像模型构建

Model Construction of the Portrait of User Loss in the University Mobile Library

高校移动图书馆流失用户画像模型能够指导并帮助高校图书馆描绘具体的用户画像,理清用户流失因素,探索不同类型流失用户的特征,方便高校图书馆实施后续个性化管理方案。在"刺激-机体-反应"(S-O-R)理论的指导下,运用扎根理论分析访谈数据并提取用户流失因素、用户变化、用户行为、用户基本属性四个方面的用户画像标签,构建高校移动图书馆流失用户画像标签框架及模型;同时,理清流失用户画像标签间的关系,分析流失原因和流失心理,为高校移动图书馆了解用户流失形成机制、建立流失用户画像和采取应对措施提供参考。图3。表5。参考文献42。

Model of portrait of user loss in university mobile library can guide and help university library to describe the specific user portrait,clarify the factors of user loss,explore the characteristics of different types of lost users,and facilitate the implementation of subsequent personalized management scheme.Under the guidance of S-O-R theory,this paper uses grounded theory to analyze interview data and extract user portrait labels from four aspects:user loss element,user change,user behavior,and user basic attributes,builds the framework and model of user portrait labels of university mobile library;at the same time,this paper clarifies the relationship between the labels of the lost users’ portraits,analyzes the causes and psychology of the loss,and provides references for the university mobile library to understand the formation mechanism of the user loss,establish the lost user portrait and take countermeasures.3 figs.5 tabs.42 refs.