菏泽市乡村旅游可持续发展探究

The Research on the Sustainable Development ofRrural Tourism in Heze City

菏泽市乡村旅游已形成休闲农业旅游发展标签,但尚未把观光、娱乐、休闲等旅游要素融为一体,存在景观开发创新力不足、娱乐项目陈旧、文旅景区特色不明显、乡村文化主导能力欠佳等问题。因此要发挥政府主导作用,加强菏泽乡村旅游产业市场推广和运作监管,强调社区在乡村旅游事业中的角色重要性,整合乡村旅游项目,以区域文旅方向为核心,构建新型文旅形象,从而给菏泽市乡村旅游可持续发展提供保障,促进菏泽市文化旅游事业和经济社会的发展。

The rural tourism in Heze has become the label of leisure agricultural tourism,but is has not integrated tourism elements such as sightseeing,entertainment and leisure into one whole.Besides,there are still some problems such as insufficient innovation in landscape development,outdated entertainment items,not apparent features of cultural tourism scenic attraction,as well as poor leading ability of rural culture.Therefore,on the one hand,the government should play leading role to strengthen the supervision of Heze rural tourism industry marketing and operation,to emphasize the importance role of community in rural tourism,to complete the integration of the rural tourism projects.On the other hand,taking regional literature brigade direction as the core,local administrat ion departments should build a new tour image,which provide security to sustainable development of rural tourism,as as to promote the cultural tourism and economic and social development in Heze.