适时 贴切 精准——南京工业职业技术大学办学宗旨“手脑并用、双手万能”英译初探

A Preliminary Study on the English Translation of Educational Tenet of Nanjing Vocational University of Industry Technology

解读南京工业职业技术大学的办学宗旨“手脑并用、双手万能”,指出其已经成为独具特色的校园文化积淀、学校无形资产和教育财富,学校应在整合营销传播理论观照下,适应新时代需要,根据适时、贴切、精准的翻译策略推出精确完整的英译文Skill and Versatility,进行多渠道统一宣传,形成持续的传播冲击力,实现相关办学信息精准传播。

The educational tenet of"Skill and Versatility"has become a unique cultural heritage,assets and educational wealth of Nanjing Vocational University of Industry Technology.From the perspective of integrated marketing communication,the University should adapt itself to the needs of the new era,release a complete and expressive English translation of the tenet:Skill and Versatility,and carry out multi-channel unified publicity to achieve accurate dissemination of information.