绿色供应链视域下大型体育赛事主办地选择研究

Choosing the Host City for Mega Sport Events Based on the Theory of Green Supply Chain

综合运用绿色供应链相关理论,试图从经济、社会、环境3个维度对大型体育赛事主办城市的综合效益进行量化研究从而帮助拟申办城市进行赛事申办决策。文章首先搭建了一条具有显著特征的大型体育赛事绿色供应链,在赛事绿色供应链的概念框架下,借鉴多目标决策理论,构建了由经济目标、环境目标以及社会目标组成的大型体育赛事绿色供应链决策总模型,最后,选取北京、上海、成都3个城市作为2032年奥运会的备选城市,搜集数据进行模型模拟测算,测算结果显示,3个备选城市从经济、社会、环境3个维度而言,均各有自身优势,如果主办城市在赛事决策中有所偏好,可以按照3个维度决策结果进行选择,从整体较优的角度来看,3个备选城市中,上海是2032年奥运会首选城市。

By comprehensively applying the theory of green supply chain,this paper attempts to quantify the comprehensive benefits of the host city of mega sports events from the dimensions of economy,society and environment,so as to help the city to make bidding decisions.First of all,a green supply chain of mega sport eventswith obvious characteristics has been built,and under the conceptual framework of green supply chain of sports events,a general model for the decision of the economic,social and environmental objectives of the city is put forwardby using the multi-objective decision-making theory.Finally,Chengdu,Shanghai and Beijing are selected as the candidate cities for the 2032 Olympic Games to conduct the model simulation calculation.The calculation results show that the three candidate cities have their own advantages in terms of economic,social and environmental dimensions.If the host city has a dimension preference in the decision concerning the sports event,it can make a choice according to the decision results of three dimensions,but from the overall evaluation,Shanghai is the first choice for the 2032 Olympic Games.