加油站亮化工程对提高销量的重要性

The Importance of Gas Station Lighting Project to Improve Sales

亮化工程对于加油站的经营发展具有非常重要的价值,它能够增加消费者的注意吸引、改善消费者的体验感受、提高销售员的工作热情以及提升加油站的整体形象;分析了当前加油站亮化工程主要存在忽视亮化工程的价值、忽视白天的亮化效果、忽视艺术设计的融入以及忽视环保节能的考量等问题,提出了提升油站夜间醒目、美化设计整体形象、使用环保节能材料等实施策略;经过改造实验,结果发现,亮化工程在车辆进站率、客户体验感以及销售量等方面具有显著正面影响。

Lighting project has a very important value for the operation and development of gas stations.It can increase the attention of consumers,improve the experience of consumers,improve the work enthusiasm of salesmen and enhance the overall image of gas stations.This paper analyzes the main problems of the current lighting project of gas stations,such as ignoring the value of lighting project,ignoring the lighting effect in the daytime and ignoring the integration of art and design Considering the problems of environmental protection and energy saving,this paper puts forward some implementation strategies,such as improving the night eye-catching of the gas station,beautifying the overall image of the design,and using environmental protection and energy-saving materials.Through the transformation experiment,it is found that the lighting project has a signif icant positive impact on the vehicle arrival rate,customer experience,and sales volume.