中国人造革与合成革行业的战略转型与创新

On the Strategic Transformation and Innovation of China’s Artif icial Leather andSynthetic Leather Industry

中国是居世界首位的人造革与合成革的生产国、消费国和进出口贸易国,但仍以中、低端产品为主。随着整体经济增长速度的放缓,人造革与合成革行业也结束了高利润、快速扩产的时代。现在不得不面对产能过剩,替代品冲击,环保管控和能耗管控等重重问题。文章旨在对中国人造革与合成革行业的战略转型和创新模式进行研究,结合行业遇到的多方面压力开展全面的新视角研究并提出具有针对性的新观点,让行业内的企业能全面的全方位的深入地了解转型和创新的方向与方式,找到适合企业转型和创新的模式,进而通过变革创新形成企业新的更有价值的竞争力。

China is the world’s f irst producer,consumer and exporter of synthetic leather,but it still mainly produces medium and lowend products.With the slowdown of China’s overall economic growth rate,the artif icial leather and synthetic leather industry has also ended the era of high prof it and rapid expansion of production.Now we have to face many problems,such as overcapacity,the impact of substitutes,environmental control and energy consumption control.The purpose of this paper is to study the strategic transformation and innovation mode of China’s artif icial leather and synthetic leather industry,carry out a comprehensive new perspective research combined with the various pressures encountered by the industry,and put forward targeted new views,so that the enterprises in the industry can comprehensively and comprehensively understand the direction and mode of transformation and innovation,f ind a suitable mode for enterprise transformation and innovation,and then communicate with each other.Through reform and innovation,new and more valuable competitiveness of enterprises will be formed.