传播政治经济学北美学派主要代表人物评介

The Main Representatives of the Political Economy of Communication in North American and Their Views

传播政治经济学作为传播学的一个重要分支,兴起于20世纪40年代的美国,后逐渐在北美和欧洲扩散。在北美地区,其主要代表人物是其开创者达拉斯·斯麦兹和其后继者赫伯特·席勒。斯麦兹通过其“逆时针”的一生,对传播政策、传播技术进行了批判,并提出了“受众商品论”和“媒介依附论”;席勒则用激进的批判风格,提出了媒介帝国主义和文化宰制等重要概念,批判信息自由流通的神话,对信息不平等导致的社会危机表示了深深的忧虑。

As an important branch of communication,the Political Economy of Communication emerged in the United States at the 1940s and gradually spread in North America and Europe.In North America,its main representatives are its founder Dallas Smythe and its successor Herbert Schiller.Through his“counterclockwise”life,Smythe criticized the communication policy and communication technology,and put forward the“audience as commodity”and“media dependency theory”.Schiller used a radical critical style to put forward important concepts such as media imperialism and cultural dominance,criticized the myth of free flow of information,and expressed deep concern about the social crisis caused by inequality of information.