表演与互动:互联网新场景下“运动打卡”现象分析——基于拟剧理论视角

Performance and Interaction:Analysis of the Phenomenon of“Sports Sign-in”in the New Internet Scene--Based on the Dramaturgical Theory

互联网技术的深入发展和全民健身热潮的流行,催生了"运动打卡"这一虚拟互动情景,一定程度上颠覆了戈夫曼拟剧理论下的面对面互动场景。本研究以微博超级话题"运动打卡"为例,采用虚拟民族志的方法,以参与式观察法和深度访谈法获取文字、图片等材料,通过案例分析和内容分析,探究在虚拟社交场景下个体的自我呈现和印象管理。研究发现:基于"身体在线"运动打卡社交场景下个体拥有更自由的自我表演和印象管理,但也助长了"虚假打卡"等问题。基于此,为促进网络社区的良好有序发展,为运动打卡者提出建议:减少刷屏行为,回归社交本质;提升认知能力,避免盲目跟风。

The in-depth development of Internet technology and the popularity of national fitness craze have spawned the virtual interactive scene of"sports sign-in",which to some extent subverts the face-to-face interaction scene under Goffmans Dramaturgical Theory.This research takes the Weibo super topic"sports sign-in"as an example,uses virtual ethnography,obtains texts,pictures and other materials through participatory observation and in-depth interviews,and explores individual self-presentation and impression management in the virtual social scenes through case analysis and content analysis.The study shows that individuals have more freedom of self-presentation and impression management in social scenarios based on"body online"sports sign-in,but it also contributes to problems such as"fake sports sign-in".Based on this,in order to promote the good and orderly development of the online community,suggestions for sports sign-in are put forward,namely reducing screen-swiping behavior and returning to the essence of social life,and improving cognitive ability and avoiding blindly following the trend.