摘要
首先结合已有研究成果和行业特点,构建涂料企业产品组合评价模型,然后基于某涂料公司产品组合现状,采用模糊层次分析法对各战略业务单元进行评价,最后运用GE矩阵对其产品组合评估并提出优化建议,FAHP产品组合评估方法对涂料企业的决策提供一定的参考依据。
First,based on the existing research results and industry characteristics,the product mix evaluation model of coatings enterprises is constructed.Then,based on the current product mix of a company,the fuzzy analytic hierarchy process is used to evaluate each strategic business unit.Finally,GE Matrix is used to evaluate its product mix and put forward optimization suggestions.The FAHP product mix evaluation method provides a certain reference basis for the decision-making of coatings enterprises.
作者
甄江波
田剑
ZHEN Jiang-bo;TIAN Jian(Shanghai Normal University,Shanghai 200234,China;Jiangsu University of Science and Technology,Zhenjiang 212003,Jiangsu,China)
出处
《中国涂料》
CAS
2021年第2期22-24,31,共4页
China Coatings
基金
国家社会科学基金“生命周期视角下众创空间创业生态系统演化机理与运行绩效研究”(17BGL028)。
关键词
产品组合
战略业务单元
模糊层级分析法
GE矩阵
product mix
strategic business unit
fuzzy analytic hierarchy process
GE Matrix
