高校网络舆情的管理和引导研究

Research on the Management and Guidance of Network Public Opinion in Colleges and Universities

随着互联网信息技术的发展,网络给舆情生态带来了较大的变化。本文对当前高校网络舆情管理和引导进行研究,分析高校网络舆情管理引导的国内外研究现状和研究理论基础,提出高校网络舆情管理和引导的研究意义,剖析当前高校网络舆情管理和引导现状,对高校网络舆情管理存在问题进行梳理,并提出一系列可行性强的、操作性高的高校网络舆情管理和引导措施。

With the development of Internet information technology,Internet has brought great changes to public opinion.This paper studies the management and guidance of network public opinion in colleges and universities and mainly analyzes the research significance of the management and guidance of network public opinion in colleges and universities and the domestic and foreign research status and theoretical basis of university network public opinion management guidance,putting forward research significance of the management and guidance of network public opinion in colleges and universities,analysing the current situation of network public opinion management and guidance in colleges and universities,combing the problems existing in the management of network public opinion in colleges and universities and putting forward a series of feasible and operational measures to manage and guide network public opinion in colleges and universities.