引入互动体验理念的东莞旅游纪念设计研究

Research on Dongguan Tourism Memorial Design with the Concept of Interactive Experience

本文在对东莞现有旅游资源分类基础上,突破以往旅游纪念品开发模式,从旅游纪念品用户认知的本能、行为、反思三个层次来进行分析,并将互动体验理念引入东莞旅游纪念品的设计方法中,构建了一种新型旅游纪念品的设计体系,拓展了纪念品的设计深度,以期对其他地区的文创产业提供参考。

Based on the classification of the existing tourism resources in Dongguan,this paper breaks through the previous development model of tourism souvenirs,and analyzes it from the following three levels:instinct,behavior and reflection of the users’cognition of tourism souvenirs,by introducing the concept of interactive experience into the design of tourist souvenirs in Dongguan,a new design system of tourist souvenirs is constructed,and the depth of souvenir design is expanded,so as to provide references for cultural and creative industries in other regions.