打造智能出版平台——5G时代下出版行业的变革

Building Intelligent Publishing Platform:The Reform of Publishing Industry in the 5G Era

5G技术将开启出版业由数字化向数据化转型的新阶段。内容生产方面,海量用户和机器直接参与内容生产,改变了生产主体间的关系,重构了出版流程;内容呈现方面,超高速率和超低时延的5G网络将提升虚拟现实内容的用户体验,各类传感器接入网络将推进数据的广泛采集,促进多维度数据的可视化呈现;内容分发方面,信息载体的泛在化将带来全新的内容产品形态,促进内容的场景化分发,内容数据与用户数据的匹配则为内容精准化分发提供了可能。面对5G技术带来的挑战,出版机构应集中优势资源建设智能出版平台,连接出版行业的多元主体,将自身从内容传播的中间商转变为内容服务平台的运营商。

The 5G technology has started a new phase in publishing industry which led to the change from digital development to data revolution.In the aspect of content production,massive users and machines’direct participation in content production have changed the relationship between production subjects and the reconstruction of content production process.In the aspect of content presentation,the ultra-high speed and ultra-low delay of 5G network will improve the user experience of virtual reality content.Various sensor access to the Internet will help to extensively collect the data and promote the visualization of multi-dimensional data.In the aspect of content distribution,the ubiquity of information carrier will bring new forms of content products and improve the scenario-based content distribution.Matching content data with user data makes it possible to the precise distribution.Facing the challenges brought by 5G technology,publishing institutions should concentrate on their superior resources to build intelligent publishing platforms,so as to connect multiple subjects in the publishing industry and transform themselves from the intermediaries of content service to the operators of content service platforms.