文化创意类企业价值评估方法研究

Research on value evaluation methods of cultural and creative enterprises

现如今,文化创意产业作为经济全球化背景下产生的新兴产业,在经济不断发展的过程中悄然成为我国经济的重要组成部分,合理有效的价值评估对于文化创意类企业的投资与发展都有着重要的作用。文章通过文化创意类企业的经营特征,发现其价值评估的难点,再对比当下主要的价值评估方法,提出较为合理的基于AEG模型的评估方式,为研究文化创意类企业的企业价值提供理论参考。

Nowadays, as an emerging industry under the background of economic globalization, cultural and creative industries have quietly become an important part of my country’s economy in the process of continuous economic development.Reasonable and effective value evaluation is important for the investment and development of cultural and creative enterprises.Based on the operating characteristics of cultural and creative enterprises, the article discovers the difficulties of their value evaluation, and then compares the current main value evaluation methods, and proposes a more reasonable evaluation method based on the AEG model, which provides a theoretical reference for studying the corporate value of cultural and creative enterprises.