云南绿色消费发展探析

Explore and Analyze on the Development of Green Consumption in Yunnan

云南丰富的绿色资源和独特的生态地位条件,为绿色消费发展奠定了基础,但社会绿色消费的发展,受社会民众消费理念、收入、受教育程度、追求品质的动机等要素影响,还受对绿色消费品的认知过程、情绪过程、意志过程等的制约。通过调查分析云南绿色消费发展现状及存在问题,结合云南发展绿色消费发展的条件和优势,提出了推动云南绿色消费的建议,以期为云南绿色消费发展提供参考。

Yunnan is rich in green resources and unique ecological conditions,it has laid the foundation for the development of green consumption.But development of social green consumption influenced by the consumption concept,income,education level and the motivation to pursue quality,etc.,it is also restricted by the cognitive process,emotional process and will process of green consumer goods.Through the investigation and analysis of the current situation and existing problems of green consumption in Yunnan,combined with the conditions and advantages of the development of green consumption in Yunnan,this study put forward some suggestions to promote green consumption in Yunnan,so as to provide reference for the development of green consumption in Yunnan.